Dominos Marketing Plan - 4675 Words

Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The†¦show more content†¦Situational Analysis The following situational analysis contains a thorough examination of Domino’s Pizza’s strengths, weaknesses, opportunities, and threats using a SWOT analysis and a comparative chart that scrutinizes Domino’s current business situation and social trends on the horizon versus the competition (Grewal amp; Levy, 2014). The analysis overall will highlight Domino’s positive attributes as well as potential components that could prevent goal achievements, prospects the company should consider, and inherent threats that the pizza chain may face (Grewal amp; Levy, 2014). SWOT Analysis Figure 1 displays the strengths, weaknesses, opportunities, and threats that Domino’s is facing. One of Domino’s main strengths comes from their emphasis on innovation technology, which contributed to approximately 50% of U.S sales in 2014 being placed through a type of digital channel offered by the company, and reach a revenue of $4 billion annually in global digital sales (Our Strengths, 2014; Zacks Investment Research, 2015). In a time where companies are failing to be honest and transparent in their operations, Domino’s vows to remain transparent and brutally honest, even if it involves running a national ad campaign to show consumers you’ve realized the old recipe produced bad quality pizzas, but you’re dedicated to creating a better pizza based on consumer feedback and opinions, like Domino’s did in 2010 after they tied for last placeShow MoreRelatedMarketing Plan For Domino s Pizza951 Words   |  4 PagesThe main goal of markeî€ ng plan is to develop and establish a direcî€ on and detailed strategy of markeî€ ng eorts. Domino’s pizza is internaî€ onal well-known brand in fast food industry and it is among the largest pizza chain in United States of America, United Kingdom and other developing countries. Today there are over 8,700 Domino s Pizza stores in worldwide, employing over 145,000 team member and involving over 2,000 franchisees. Today, fast food industry is becoming more mature and compeî€ Ã®â‚¬ veRead MoreMarketing Strategy : Mcdonald s, Sears, And Toyota937 Words   |  4 Pagesrespect, and recognition. One of the ways they achieve this is by developing and executing an innovative branding strategy with marketing tactics. McDonald’s, Macy’s, Sears, and Toyota are very common household brands. The senior executives of those companies know the value of branding and how, when used appropriately with an integrated marketing communications plan, can increase customer numbers and improve profits. Many organizations like McDonald’s and Toyota have suffered through negativeRead MoreBusiness Strategy Analysis: Dominos987 Words   |  4 PagesSTRATEGY ANALYSIS * Evaluate the current strategies used by Domino’s pizza What is strategy? Strategy is a general, detailed plan of action, encompassing a long period of time, to achieve a complicated goal. Strategy, as a way of action, become necessary in a situation when for the direct achievement of the main goal, the available resources are not enough. The task of strategy is an efficient use of the available resources for the achievement of the main goal. There are many strategies canRead MoreSwot Analysis Of Dominos1418 Words   |  6 PagesD. Threats to Profitable Operations †¢ Domino’s predominate threat is the intense and abundant competition that lays within the pizza delivery market. Domino’s main brand competitors include, â€Å"Pizza Hut (a division of Yum! Brands), Papa John s International, and Little Caesars Pizza. It also competes with a large number of private label companies.† Domino’s sets it’s self apart by â€Å" generally competes on the basis of product quality, location, delivery time, service, price, and also competes onRead MoreFinancial Ratios : Current Ratio1551 Words   |  7 Pagesinterest and Taxes/Interest Expense 8,304/0 Mission The vision of Domino’s pizza Inc. in three years to come would be to focus on delivering the best pizza in the world to customers in a short period of time. (Davis Davis, 2015 p 372-381) Marketing Strategy â€Å"In order for Domino’s to pull off market headship via more upgrades in the next three years. It must use discount and offers to bring in new customers and keep the old ones. Domino’s must boost their internet transactions and online market. TheRead MoreMarketing Management : Domino s Pizza Essay1747 Words   |  7 PagesQ2.1Ans: : As a recent graduate appointed to the marketing team of â€Å"DOMINO’S PIZZA† in New Zealand, a discussion document has been developed in order to cover the principles, broad concepts and processes of marketing management according to the behaviour of New Zealand retail market. Dominos provide many type of pizzas like veggi, chicken, ham and beef pizzas. They also provide deserts stuff as well like Chocà ³ cake and lava cakes. I’m now talking about veggie pizza. Dominos provide very good qualityRead MoreDominos Pizza Operations Process and Information Needed1652 Words   |  7 PagesUnderstand market and custome r Information : Market and customer information) 1. Understanding customers needs and publicising the Dominos brand. Developing new products and use of technology. 2. Dominos Pizza The UK pizza delivery and takeaway market. This market was estimated to be worth nearly  £450 million in 2000. 3. Marketing strategy : 1) Dominos nationwide service system through Internet and interactive TV ordering is beginning to show results, with its e-commerce net sales increasingRead MoreDominos Pizza Case Analysis812 Words   |  4 PagesI. Time Context Year 2008 II. View Point The persons involved are those who are in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To haveRead MoreDominos Impact On Corporate Culture1632 Words   |  7 PagesDomino’s Pizza was an established mega-brand, with more than 8,400 locations internationally. It employed more than 145,000 employees across 55 countries as of 2006, and by all traditional profit-driven evaluation strategies, the company seemed to be highly successful, generating a revenue stream of $1.4 billion USD annually (Lisovicz, 2010). However, by 1998, revenue, growth and market share had begun to stall and analysts wondered how the company would survive entering the twenty-first centuryRead MoreDescribe Famoso s Positioning Through High Quality Product1053 Words   |  5 Pagesproduces both a soft and crispy crust, and because of the low levels of high quality gluten it allows the consumer to easily digest the pizza and feel great.  ¬ Apart from this Famoso, s marketing strategy focuses on guest experience in the restaurant, or what the company calls â€Å"four walls marketing.† It emphasizes marketing inside the restaurant, as the hour-and-a-half to two-hour consumer experience in the restaurant is critical to the success of Famoso. Question 2 Which segment is

Essay Race and Racism in Othello - 1793 Words

In What Way Would A Modern Audience React To The Way Race And Racism Is Portrayed In Othello? In the Sixteenth century, as we see clearly from Othello and other works of both Shakespeare and Cinthios original version of Othello, race was a topic of great debate and discussion. Today, in the twenty-first century the debate retains its controversy and passion. However, attitudes towards race have taken a dramatic turn during the last century. In the developed world people are now living in an increasingly cosmopolitan society would undoubtedly be more tolerant and would reject or even be offended by racial discrimination to any person or sections of the community. Openly racist people today are seen as outcasts. Taking this into†¦show more content†¦On the face of it, Othello seems to be the tragic hero of the play. However, it can be argued that Othello is shown to be a proud man who eventually becomes a beast, a murderer and hence in a way fulfils the prejudices with which his enemies brand him. They also argue that Othello is portrayed as devious because he steals D esdemona from Barbantio and then announces he has a clear conscience, ...I must be found, My parts, my title and my perfect soul. On the subject of whether Othello becomes a beast and a murderer, some critics suggest that Shakespeare is promoting racial stereotypes because it is shown in Othello how, The stuff of which he (Othello) is made begins to deteriorate and show itself unfit. Some would also argue that a person cannot be manipulated so quickly and be so naà ¯ve as to fall for Iagos plot so quickly as Othello does in Act4, Scene 1. Before this scene Othello lets it known that, I do not think but Desdemonas honest. But after only being presented with a handkerchief as evidence and a few words of opinion from Iago he is requesting from Iago, Get me some poison... But most brutal of all is the way he kills his supposed beloved. The scene is intensely emotional as Desdemona asks, (in fear and tears as performed in the most recent R.S.C production directed by EdwardShow MoreRelatedWhat Way Would A Modern Audience React To The Way Race And Racism Is Portrayed In Othello?1725 Words   |  7 PagesIn the Sixteenth century, as we see clearly from Othello and other works of both Shakespeare and Cinthios original version of Othello, race was a topic of great debate and discussion. Today, in the twenty-first century the debate retains its controversy and passion. However, attitudes towards race have taken a dramatic turn during the last century. In the developed world people are now living in an increasingly cosmopolitan society would undoubtedly be more tolerant and would reject or even be offendedRead More Racism in William Shakespeares Othello Essay1059 Words   |  5 PagesRacism in William Shakespeares Othello The play, Othello, is certainly, in part, the tragedy of racism. Examples of racism are common throughout the dialog. This racism is directed toward Othello, a brave soldier from Africa and currently supreme commander of the Venetian army. Nearly every character uses a racial slur to insult Othello at one point in the play. Even Emilia sinks to the level of insulting Othello based on the color of his skin. The character that most commonly makes racistRead MoreRacism in Othello by William Shakespeare Essay1235 Words   |  5 Pagesabout how much Othello’s race and the racism around him affected his life? Othello struggled a lot during the play because of his dark skin color. He was called several racist names like â€Å"the Moor,† â€Å"old black ram,† â€Å"Barbary horse,† and â€Å"thick lips† (Shakespeare 1.1.40; 1.1.88; 1.1.111; 1.1.66).The term â€Å"racism† has been around for several years; it started in the twentieth century (Bar tels 433). By the way the Elizabethan era viewed black people was similar to how racism is today with all of theRead MoreOthello, By William Shakespeare1140 Words   |  5 Pagesâ€Å"Othello† is a play written by William Shakespeare in 1603. In this play, Shakespeare features three major characters: Othello, Iago, and Desdemona. Othello, a black man, and Desdemona, a white venetian secretly eloped in the play. Iago shows racism and prejudice towards their relationship because of their skin colors. In the play, Iago says: â€Å"Even now, now, very now, an old black ram is tupping your white ewe. Arise, arise! Awake the snorting citizens with the bell, or else the devil will make aRead MoreRacism By William Shakespeare s Othello1277 Words   |  6 PagesRacism in Othello William Shakespeare wrote Othello during the wars between Venice and Turkey dating back to the sixteenth century. On November 1, 1604, Othello was performed for the first time by King’s men at the court of King James I. Race is one aspect that affects people’s lives. â€Å"Racism rejects mankind and a means of legalizing diversity† (Mutlu 135). With traces of racism, Shakespeare portrays the story of a general and his wife. From the beginning of Othello, there is a coordination ofRead MoreDifferences Between Film And Othello1503 Words   |  7 PagesThroughout the years the play Othello by William Shakespeare has been adapted both on the screen and on stage many times. The questions or race and racism that have quite often been a point of discussion with William Shakespeare’s play Othello can be seen through the bard, however some may argue that Othello’s skin colour was purely a plot device. This paper will look at two film that have been re-made since the 1960’s, which provides an analysis of the concept of race and how political ideas and eventsRead MoreRacism By William Shakespeare s Othello1197 Words   |  5 Pagescentury, many scientists supported the belief that the human race could be categorized into different ethnic groups. Racism is generally defined as discrimination, prejudice, or antagonism directed against an individual(s) of a different race or ethnicity based on a certain belief. Every society that once lived on this Earth has essentially been affected by this global issue. Racism has been one of the most malicious aspects of the human race since the very beginning of history, and is still a topicRead MoreRacism In Othello Analysis829 Words   |  4 Pagesof Racism in Othello.† Shakespeare Quarterly, vol. 44, no. 3, Oct. 1993, p. 304. In this article, the author relates the idea of primal scene to racism in â€Å"Othello†. Primal scene is a psychoanalysis theory by Sigmund Freud. This theory claims once a child imagines or sees their parents having sexual relations they will be unable to repress this image from reappearing in their mind. The author relates this theory to the play â€Å"Othello† byRead MoreEssay about Racism and Cultural Differences Exposed in Othello1322 Words   |  6 Pages Othello, from the onset, is shown to us a play of love and jealousy. There is however more to this play than just love and jealousy; there is underlying racism, hate, deception, pride, and even sexism between these pages. Othello is a transcendent play, one that will survive the perils of time simply because it is still relevant. Even today, over 400 years later, there are still issues of racism and sexism. Hate is as natural as love in humans and Othello gets right to the root of that. WeRead MoreOthello Reflects the Context and Values of its Time Essay1342 Words   |  6 Pagesvalues of their times. Within Shakespeare’s Othello and Geoffrey Sax’s appropriation of Othello, the evolution of the attitudes held by Elizabethan audiences and those held by contemporary audiences can be seen through the context of the female coupled with the context of racism. The role of the female has developed from being submissive and â€Å"obedient† in the Elizabethan era to being independent and liberated within the contemporary setting. T he racism of the first text is overtly xenophobic and

Critical Reasoning Cycle Appertains Samples †MyAssignmenthelp.com

Question: Discuss about the Critical Reasoning Cycle Appertains. Answer: Introduction Critical reasoning cycle appertains to the stages that registered nurses are supposed to follow when rendering their services. Critical reasoning can be termed as a process which is utilized by nurses to collect information, process it, apprehend it, implement the substantial interventions, carry out an evaluation of the results and then gain experience from the par said process. The clinical reason is subject to the nurse's attitude and believed philosophies. Critical reasoning cycle is important due to the fact that it translates to a positive outcome for the patients. Good clinical reasoning skills aid in appropriate diagnosis, proper treatment and effective management of any complications that may arise. The essay will fully utilize the clinical reasoning cycle in looking at the clinical decisions that are made by Registered nurses. The clinical thinking cycle will involve an eight stage process used by a student in his third year during a clinical placement session. In addition, the essay will reflect on the decision that was arrived at, the experiences of the student nurses and the relevant recommendations that are imperative to Registered Nurses in their future practices. Consider the Situation of the Patient. The patient who has been taken in the medical surgery ward is by the name of Mrs. Sunning Hill who is 90 years old. Her weight is at 76kgs. She has an abdominal wound that is oozing and with an underneath odor for a period of 8days. The patient has been in the hospital for a period of 4days. She also has a hearing impairment. Collect Information At this stage, the Registered Nurse needs to gather sufficient information that is significant in the situation at hand. The information is pertinent in the providence of high standards and safe nursing care services. The information will entail the medical history of the patient, medications that were administered, the hospital journey of the patient, care plans and the situation of the patient today. The information should also not be limited to the assessments done by nurses when they come onto a shift. A bowel tumor has been discovered after a post surgery diagnosis. The tumor has been linked to the fistula. Faecal draining has been carried out through an ostomy appliance. The use of the appliance has the side effects of irritating the skin surrounding the area (Daily, 2011). The care plan is that surgical inputs will not be utilized, palliative care, Physio and SW will be administered through referrals. The observations that are carried out on the patients indicate that the conditions that are prevailing for the patient are normal in reference to the ADS chart. As per the previous knowledge appertaining to nutrition and dietetics, the patient must be encouraged to ensure a full diet and ensure that he sips plenty of liquids frequently (Bruhin et al. 2014). The fistula device being used needs to be monitored to ensure that no leakages are reported. The student nurse empties the fistula appliance and to document it accurately on the fluid balance chart. The urine and the bowel discharges should also be assessed(Fink et al.2012).The student nurse has knowledge on the apt urine output which can be attained by multiplying the standard output of 0.5m/s by the weight registered by the patient. The identification of this concept will make the student nurse conversant with the amount of urine output for each given hour (Foxley, 2011). 38m/s per given hour is the appropriate urine output for the patient. The student nurse used the fluid balance chart to review the calculated urine output. It was identified that in a period of 12 hours, the fluid balance chart was completed. The student nurse noticed that the patient had only retained a small amount of urine most. This was confirmed after a scan was carried out and it identified that 750mls of urine was still retained. It was certain to the student nurse that this was uncommon given that in her course, she had learnt that the bladder can only hold up to 600mls (Casey, 2011). The bladder was holding a larger amount than normal. It was thus significant for the student nurse to call upon the Registered nurse to help her in carrying out critical baseline observations on the patient. It was registered that the patient has a pulse rate of 115 beats in every minute. The body temperature was reported at 39 degrees. With the results, the student nurse estimated the deterioration of the patient at a score of four with the aid of the adult deterioration detection system chart(Preece, Horswill, Hill,Watson,2011). It was also observed that the patient had a score of zero on phlebitis. It has been arrived at that the abdominal fistula is responsible for the excoriation of the skin when it leaks. The patient is also approved for a residential care and so that also should be looked at. There is also the need to monitor the fluid intake and the amount and nature of the output. All the information that was collected was properly documented and handed over to the doctor in charge for a more detailed investigation and for an informed treatment. Process Information At this stage, analyzing the data is considered. A urinalysis test was carried out and the dipstick indicated a PH of 4.0- 7.9 only and not identifying any other results. The results were not sufficient, but the high body temperatures and the high pulse rate was an indication that the patient may have urinary infections. The surgical site had irritated skin due to the frequent leakages. The high body temperatures may have resulted from the administration of paracetamol that may hinder the verification of the extent of the infection ( Nazarko, 2014). The information that relates to the documentation of the urine output indicates that the information was sufficient and this shows that the patients condition may not have been managed sufficiently. In addition, the fact that the patient has a hearing impairment is an indication that proper communication strategies and support gadgets need to be utilized throughout the process. The other fact is that there is need to administer residentia l care for the patient appertaining to the prolonged medical care that she is supposed to be exposed to. The abdominal fistula may be due to dehydration, weight loss or sepsis. The urinary infections may have resulted from nosocomial infection (Gesmundo, 2016). It is absolute that the urinary infection will lead to an infection of the kidney (OShea, 2011). At the end, a kidney failure may be experienced. Identify the problem At this stage, the clinical reasoning cycle has the role of helping the nurse identify the facts that appertain to the situation that the patient is in (Levitt-Jones, 2012).The patient has had a urinary tract infection due to the existence of the abdominal fistula. And also she has a wound on the leg due to the irritation that the leakages from the urinary tract cause (Steggall, 2011). The situation of the patient is due to the delayed treatment of the abdominal fistula. Establish Goals At this point, the nurse is supposed to pose the goals that need to be achieved at the end of the diagnosis and the treatment of the patient. The primary goal is to treat the primary infection that is the abdominal fistula and also to properly document the urinary output (Slater, 2015). In addition, the student nurse should ensure that the patient is able to be cleared and allowed to receive residential care and also the communication of the patient looked at. Lastly, the bladder should be properly drained of the urine that it is holding. Take Action This stage involves the nurses taking informed actions and coming up with care plans for the patient. After establishing the goals to be achieved, it was the responsibility of the Registered Nurse and the Student nurse to converse with the nurse who is in charge of the department and to place the next course of action to him or her. After talking to the nurse in charge about the patient, the student nurse had to inform the doctor of the current situation of the patient and also to review the most likely antibiotics that should be administered to the patient. The appliance that was causing a leakage was to be removed and replaced by another ostomy appliance that could reduce the infection of the wound on the leg (Wilde et al.2017). Another bladder scan was to be undertaken to determine if the patient was having the appropriate urine discharge. In addition, the wound on the leg needed to be checked so as to verify if the further infection was taking place (Bradley et al.2013). Evaluation At this point, it will be essential for the student nurse to look into the actions that were passed. The process that is to be involved should be evaluated to look at its efficiency to be able to provide quality services to the patient. The doctors review called for the administration of the intravenous antibiotics and the insertion of the cannula. It was then seen that the patient retained no urine and the wound was well dressed and less infected. In addition, the residential care was significant in that it could aid in the monitoring of the situation of the patient and deal with any further complications that may arise (Choi et al.2014).The patient was later on to be subjected to Physio and SW to look into the tumor in the abdomen. Reflect on the Process/ Recommendations At this stage, which is the last step of the clinical reasoning cycle, it is imperative to reflect on the decisions that the nurses and the doctor arrived at regarding the patient. It is also important for recommendations to be made. That is recommendations that are vital for the future in the case that such a scenario evolves. The student was conversant with the Gibbs reflective cycle (Gibbs, 1988) to review the situation that the patient has. The student nurse was able to identify concerns that should be worked on in future. For instance, why should be a patient be infected continuously for 4 days with an ostomy appliance that was causing leakages that were irritating the skin and as result causing to a wound on the leg. The recommendation was that proper documentation should be carried out especially on the urine output and it should be indicated on the chart for a more informed decision. In addition, the care givers should make sure that such patients are able to access palliative care for quick recoveries. The information given should be critically being thought out so that proper treatment is given to the patient. In conclusion, the clinical reasoning cycle should always be involved in the whole process of diagnosis and treatment (Nursing and Midwifery Board of Australia, 2016). All the stages are imperative in the process and should be followed strategically per a patients situation. References Bradley, M. J., DuBose, J. J., Scalea, T. M., Holcomb, J. B., Shrestha, B., Okoye, O., ... Ivatury, R. R. (2013). Independent predictors of enteric fistula and abdominal sepsis after damage control laparotomy: results from the prospective AAST Open Abdomen registry.JAMA surgery,148(10), 947-955. Bruhin, A., Ferreira, F., Chariker, M., Smith, J., Runkel, N. (2014). Systematic review and evidence based recommendations for the use of negative pressure wound therapy in the open abdomen.International Journal of Surgery,12(10), 1105-1114. Casey,G.(2011). Incontinence and retentioan. How the bladder misfunction. Nursing New Zealand(wellington,NZ),17(7),26-31. Choi, J. H., Jeon, B. G., Choi, S. G., Han, E. C., Ha, H. K., Oh, H. K., ... Park, K. J. (2014). Rectourethral fistula: a systemic review of and experiences with various surgical treatment methods.Annals of Coloproctology,30(1), 35-41. Dailly, S.(2011). Prevention of the indwelling catheter-associated urinary tract infections. Nursing Older People,23(2), pp.14. Fink, R., Gilmartin, H., Richard, A., Capezio, E., Boltz, M., Wald, H.(2012). Indwelling urinary catheter management and catheter associated urinary t6ract infection prevention practices in nurses improving care for health system elders hospitals. American Journal of Infection Control,40(8), pp.715-720. Foxley, S.(2011). Indwelling urinary catheters. Accurate monitoring of urine output. British Journal of Nursing,20(9),pp.564-569. Gesmundo, M.(2016). Managing indwelling urinary catheters.Kai Tiaki; Nursing New Zealand,22(6),pp.14. Gibbs, G.(1988). Learning by doing: A guide to teaching and learning methods. Oxford Polytechnic Further education Unit: Oxford, England. Levett-Jones, T.(2012). Clinical Reasoning: Learning to think like a nurse. Sydney, Australia. Nazarko, L.(2014). Does paracetamol help or hinder healing in bacterial infections? British Journal of Community Nursing,19(7). Nursing and Midwifery Board of Australia .(2016). National Competency Standards for the Registered Nurse. O'Shea, L.(2011). Diagnosing urinary tract infections. Practice Nurse,40(9).pp.20. Slater, N. J., Bokkerink, W. J., Konijn, V., Bleichrodt, R. P., van Goor, H. (2015). Safety anddurability of one-stage repair of abdominal wall defects with enteric fistulas.Annals of surgery,261(3), 553-557. Steggall, M.J.(2011). Urine samples and urinalysis. Nursing Standard ( Royal College of Nursing) Great Britain),22(14-16),pp.22. Wilde,M.H.,Dougherty,M.c., Rose,B.(2017). Awareness of urine flow in people with long-term urinary catheters. Journal of Wound, Ostomy and Continence Nursing, 22(2),pp.164-174.